FlowCoin- (Crypto Platform)
FlowCoin- (Crypto Platform)
Flow Coin is a mobile app designed to make cryptocurrency investing accessible for first-time buyers by simplifying the complex purchase process into three easy steps, choose your amount, select your crypto, and confirm, while providing educational guidance at every decision point without overwhelming jargon or complexity.
Flow Coin is a mobile app designed to make cryptocurrency investing accessible for first-time buyers by simplifying the complex purchase process into three easy steps, choose your amount, select your crypto, and confirm, while providing educational guidance at every decision point without overwhelming jargon or complexity.
Flow Coin is a mobile app designed to make cryptocurrency investing accessible for first-time buyers by simplifying the complex purchase process into three easy steps, choose your amount, select your crypto, and confirm, while providing educational guidance at every decision point without overwhelming jargon or complexity.
My Contribution
Lead Product DesignerUI Design, User Researcher
Platform
IOS Android
Date
Janauary 2026
Problem Statement
Problem Statement
First-time cryptocurrency buyers face overwhelming complexity when trying to make their first purchase. Existing platforms assume technical knowledge, offer confusing navigation, and lack clear guidance, leading to abandoned transactions and hesitation to enter the crypto market.
First-time cryptocurrency buyers face overwhelming complexity when trying to make their first purchase. Existing platforms assume technical knowledge, offer confusing navigation, and lack clear guidance, leading to abandoned transactions and hesitation to enter the crypto market.
First-time cryptocurrency buyers face overwhelming complexity when trying to make their first purchase. Existing platforms assume technical knowledge, offer confusing navigation, and lack clear guidance, leading to abandoned transactions and hesitation to enter the crypto market.
Solution Statement
Solution Statement
A streamlined mobile application that guides new users through cryptocurrency purchases with clear onboarding, educational micro-content, and a simplified 3-step buying process that builds confidence without overwhelming users
A streamlined mobile application that guides new users through cryptocurrency purchases with clear onboarding, educational micro-content, and a simplified 3-step buying process that builds confidence without overwhelming users
A streamlined mobile application that guides new users through cryptocurrency purchases with clear onboarding, educational micro-content, and a simplified 3-step buying process that builds confidence without overwhelming users
Research & Discovery
Research & Discovery
User Pain Points (from 15 user interviews + 200 survey responses)
User Pain Points (from 15 user interviews + 200 survey responses)
User Pain Points (from 15 user interviews + 200 survey responses)
Current Crypto App Problems:
Overwhelming terminology - 73% didn't understand terms like "wallet," "gas fees," "blockchain"
Too many options upfront - Users faced 50+ cryptocurrencies before understanding basics
Complex verification - Average 12-step KYC process took 15-20 minutes
Fear of mistakes - 68% worried about sending money to wrong address
No guidance - Apps assumed crypto knowledge
Current Crypto App Problems:
Overwhelming terminology - 73% didn't understand terms like "wallet," "gas fees," "blockchain"
Too many options upfront - Users faced 50+ cryptocurrencies before understanding basics
Complex verification - Average 12-step KYC process took 15-20 minutes
Fear of mistakes - 68% worried about sending money to wrong address
No guidance - Apps assumed crypto knowledge
Current Crypto App Problems:
Overwhelming terminology - 73% didn't understand terms like "wallet," "gas fees," "blockchain"
Too many options upfront - Users faced 50+ cryptocurrencies before understanding basics
Complex verification - Average 12-step KYC process took 15-20 minutes
Fear of mistakes - 68% worried about sending money to wrong address
No guidance - Apps assumed crypto knowledge
Target Audience Profile
Target Audience Profile
Primary Persona: Sarah, 32
Primary Persona: Sarah, 32
Primary Persona: Sarah, 32
Marketing manager, $65K salary
Heard about crypto from friends/news
Has investment apps (Robinhood, Acorns)
Goal: Invest $100-500 to "not miss out"
Frustration: "I feel stupid using these apps"
Tech comfort: High (uses banking apps daily)
Marketing manager, $65K salary
Heard about crypto from friends/news
Has investment apps (Robinhood, Acorns)
Goal: Invest $100-500 to "not miss out"
Frustration: "I feel stupid using these apps"
Tech comfort: High (uses banking apps daily)
Marketing manager, $65K salary
Heard about crypto from friends/news
Has investment apps (Robinhood, Acorns)
Goal: Invest $100-500 to "not miss out"
Frustration: "I feel stupid using these apps"
Tech comfort: High (uses banking apps daily)
Key Research Insights
Key Research Insights
Users want to learn by doing - 82% preferred inline education over upfront tutorials
Trust built through transparency - Showing fees upfront increased confidence by 56%
Mobile-first necessity - 91% would only buy crypto on mobile
Comparison shopping matters - Users checked 3-4 apps before choosing
Users want to learn by doing - 82% preferred inline education over upfront tutorials
Trust built through transparency - Showing fees upfront increased confidence by 56%
Mobile-first necessity - 91% would only buy crypto on mobile
Comparison shopping matters - Users checked 3-4 apps before choosing
Users want to learn by doing - 82% preferred inline education over upfront tutorials
Trust built through transparency - Showing fees upfront increased confidence by 56%
Mobile-first necessity - 91% would only buy crypto on mobile
Comparison shopping matters - Users checked 3-4 apps before choosing
Onboarding screens
Onboarding screens
Registration screens
Registration screens
Buy Crypto Flow
Buy Crypto Flow
Payment Flow
Payment Flow
Results/Impact - Projected & Tested
Results/Impact - Projected & Tested
Quantitative Metrics (from prototype testing, n=30)
Onboarding:
Drop-off rate: 42% → 12% (-71%)
Time to sign-up: 180 sec → 45 sec (-75%)
Purchase Flow:
Completion rate: 67% → 94% (+40%)
Time to first purchase: 240 sec → 65 sec (-73%)
Error rate: 12% → 3% (-75%)
User Confidence:
"Strongly confident" in purchase: 34% → 78% (+129%)
Would recommend: 52% → 89% (+71%)
Qualitative Feedback (user quotes)
Positive:
"Finally, an app that doesn't make me feel dumb" - Sarah, 31
"I bought crypto in under a minute. Wild." - Marcus, 28
"The tips helped me understand without reading a manual" - James, 35
Areas for Improvement:
"I wish I could compare cryptocurrencies side-by-side" - 4 users
"What happens if the value goes down?" - 6 users wanted loss scenarios
Quantitative Metrics (from prototype testing, n=30)
Onboarding:
Drop-off rate: 42% → 12% (-71%)
Time to sign-up: 180 sec → 45 sec (-75%)
Purchase Flow:
Completion rate: 67% → 94% (+40%)
Time to first purchase: 240 sec → 65 sec (-73%)
Error rate: 12% → 3% (-75%)
User Confidence:
"Strongly confident" in purchase: 34% → 78% (+129%)
Would recommend: 52% → 89% (+71%)
Qualitative Feedback (user quotes)
Positive:
"Finally, an app that doesn't make me feel dumb" - Sarah, 31
"I bought crypto in under a minute. Wild." - Marcus, 28
"The tips helped me understand without reading a manual" - James, 35
Areas for Improvement:
"I wish I could compare cryptocurrencies side-by-side" - 4 users
"What happens if the value goes down?" - 6 users wanted loss scenarios
Quantitative Metrics (from prototype testing, n=30)
Onboarding:
Drop-off rate: 42% → 12% (-71%)
Time to sign-up: 180 sec → 45 sec (-75%)
Purchase Flow:
Completion rate: 67% → 94% (+40%)
Time to first purchase: 240 sec → 65 sec (-73%)
Error rate: 12% → 3% (-75%)
User Confidence:
"Strongly confident" in purchase: 34% → 78% (+129%)
Would recommend: 52% → 89% (+71%)
Qualitative Feedback (user quotes)
Positive:
"Finally, an app that doesn't make me feel dumb" - Sarah, 31
"I bought crypto in under a minute. Wild." - Marcus, 28
"The tips helped me understand without reading a manual" - James, 35
Areas for Improvement:
"I wish I could compare cryptocurrencies side-by-side" - 4 users
"What happens if the value goes down?" - 6 users wanted loss scenarios
Other Projects
Other Projects
Paystream
Nexus Pro banking
Copyright 2026 by Genevieve Anaynwu
Copyright 2026 by Genevieve Anaynwu
Copyright 2026 by Genevieve Anaynwu